Services
- Web Development
- Brand Management
- Graphic Design
- Digital Marketing
- Product Photography
- Print Production
- Video Production
- Copywriting
Key Achievements
- Drove annual online sales growth from $355K to $5.4M.
- 40-page full color print catalog – 6 editions.
- Developed industry-leading How-To YouTube videos and educational content.
At Access Truck Parts, I had the opportunity to shape a brand that serves as a lifeline for industries reliant on water truck operations. From crafting compelling copy and educational videos to redesigning the website for seamless UI/UX, I developed a cohesive and professional identity that reflected the company’s 30+ years of expertise. My work didn’t stop at visuals – I crafted compelling PPC campaigns, engaged customers with email marketing, and led a creative team to enhance the brand’s voice and reach.
This role was more than a job – it was about telling the story of a company that keeps industries running smoothly and providing tools that enable customers to get back to what they do best.
Pantone® 6 C
C40 M40 Y40 K100
R0 G0 B0
#000000
Pantone® 9 C
C4 M3 Y0 K52
R119 G120 B123
#77787B
Pantone® 298 C
C81 M25 Y0 K12
R45 G171 B226
#2DABE2
Pantone® N/A
C0 M0 Y0 K0
R255 G255 B255
#ffffff
Creative Marketing Director
Drove brand success through strategic marketing and comprehensive brand management. Specialized in directing impactful digital and print marketing campaigns, establishing a cohesive brand identity, and creating compelling visual and video content that resonates with audiences. Optimized email marketing strategies, managed social media presence across multiple platforms, and crafted SEO-optimized content to maximize organic reach. Lead cross-functional teams to deliver innovative solutions that elevated brand visibility and fostered growth.
Web Development
Maintained and developed multiple WordPress e-commerce websites hosting 1500+ products, driving annual online sales growth from $355K to $5.4M.
Print Marketing
Directed the creation and distribution of printed marketing materials, including product catalogs, brochures, business cards & mailers, enhancing brand visibility and market penetration.
Brand Management
Developed branding guidelines to foster cohesive identity across multiple business entities. Managed brand assets and ensured consistent messaging and visual coherence.
Visual Content Creation
Conceptualized, captured, and edited high-quality visual content to drive marketing initiatives, enhance customer confidence in our products and amplify brand narratives.
Video Content Creation
Produced and edited impactful promotional videos for YouTube, email campaigns, and website integration. Customized soundtracks to resonate with target audiences.
Content Writing & SEO
Authored engaging blog articles and optimized website copy to resonate with target demographics, boosting organic reach and SEO performance and brand authority.